We bumped into a few golfers on New Year’s Day. They smiled at us, in that happy but uncertain way of someone blending optimism with uncertainty. We sat down for a spell, and learned the motivation for their awkward balance of emotions: they wanted to play better golf this year, we’re happy with their clubs and apparel and looked to the myriad golf ball options with nearly-complete confusion. We nodded and agreed that the diverse core, cover, price, and performance options of golf ball selection in the new decade were well-capable of confusing even the seasoned golfer. With that in mind, we decided to craft a long-form piece on how to purchase a golf ball in the year 2020. Trust us, there’s a happy ending to this tale.
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