The Avant is our newest creature in golf ball design- utilizing our SoftCell technology to achieve a 65 compression along with a high coefficient of restitution core for maximum ball velocity. DISTANCE and a very SOFT feel are hallmarks of the Avant. This is the follow up product to our hollow metal core golf ball-the MA-1.0, which was voted a top product for ingenuity by ING at the 2015 PGA Merchandise Show
In addition to the launch of the Avant, we will be debuting our MORE campaign, which epitomizes our commitment to going above and beyond in all aspects of our business. Whether it’s the innovation you will find in our golf balls, the charitable initiatives we undertake or the relationship with our community…we strive to always do MORE.